The emergence of the Value for Value Model.

What is the compensation you ask for the services you provide? Do you determine the value it represents or do you leave this to the user of the service? The “Value for Value” model puts the question what the value of a service is to the user himself. How did that come about? What are the benefits and what responsibility does this give the supplier of the service?

A brief history

The ‘Value for Value’ model originated with Adam Curry and John C. Dvorak. to the older readers, Adam Curry is known as a former VJ at MTV. He is also known online as the “Podfather”. One of the founders of Podcasting. For over 13 years, the two gentlemen have had a bi-weekly podcast, the ‘ No Agenda Show‘. This podcast is freely available to listen to and you will not hear any commercials. The podcast is therefore completely independent. You can imagine a podcast about current affairs. It is made twice a week and has a length of approximately 3 hours. Requires a good amount of time and energy to make and prepare. Nobody has that much free time left. How do they do that? how did that lead to a 13-year podcast?

Value for Value Model

Actually very simple. The listener is asked to share with them the value they get from listening to the podcast. In most cases this means paying an amount, this can be one-off or structural in nature. But alternative contributions are also welcome. Like designing a cover for a podcast episode. Or help with developing the platform. But also sharing newsworthy facts.


This model is not the same as a donation. Donations are a gift or gift to achieve a specific goal. It is an actual payment for a service provided.

Where many services require a fixed amount that is determined by the supplier, the roles are reversed for this podcast. The listener determines the value himself. If the podcast has no value to you, you will not return anything.

In this way you place the responsibility with the consumer to be critical of whether the service is actually valuable and to determine for themselves in what form, quantity and extent they share it. In this way, the makers receive direct feedback on the value they deliver and can thus find a balance between the time they invest and how much it yields.

Freedom and independence

This model gives the maker enormous freedom. You will be rewarded by the people who find your contribution valuable and you will sometimes be surprised how much more value this is than you would expect. In the world of digital media (podcasts, vlogs, etc.), advertisements and sponsorships are the norm. This does limit the freedom of the maker, often because the advertiser or sponsor has a certain expectation which message you bring. The downside of this is now more than known, if you make or do something that does not fit the objectives of the advertiser, regardless of what the consumer thinks about it, you will lose your income. The creation of the “Value for Value” model gives makers and consumers the space to discover together where the value lies!

No Tricks

For the provision of any service, “Value for Value” should be the standard. Each individual, team or organization is in its own unique situation. The service can touch a core, but the impact and value of this service remains subjective. By incorporating all kinds of tricks, services are often sold as a clear step-by-step plan, process that must be followed or another success formula. An attractive remuneration is added to this and for the majority of people who assume that this works, this is successful. The Value for Value model does not leave room for tricks. It places the responsibility of delivering value on the creator and valuing the value on the recipient.

This model has been running the No Agenda Show for 13 years. Entrepreneurability will also embrace this model, from now on. What was this article worth to you? Help us deliver even more value.

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