Can you do something about the price for me? Is there still some discount in it? What is the minimum rate that you ask? The negotiation of the price often only follows after people have been persuaded of the potential value. The customer wants the lowest possible rate (preferably free) to prevent an incorrect estimate of the value. The supplier the highest possible price to cover costs and investments. But when do you know the actual value of your service? What if you leave the valuation to the customer while using the service and simply make it available? By introducing an additional choice in search of maximum value.
But then you give your services away for free? No, we don’t give anything away for free. In our search for our pricing model for the products and services we make, we did not feel comfortable determining the value ourselves. We make our knowledge available and we place the responsibility on you to share with us the value it gives you. Collecting this knowledge and making it available takes time. There must be something in return. For this we are completely dependent on the user in order to receive direct and honest feedback on the delivered value.
The price of free
The problem with giving something away for free is that it is not a sustainable strategy. Of course there are exceptions such as popular Youtuber MrBeast. But especially online there is a lot available for free. In the early days of the internet, the site was already there gratiz.nl. And this page still looks nostalgic. This site collects all kinds of online promotions where you can receive products or services for free. But is it realy free? You often pay for these products or services in a different way. For example, by leaving your personal information, by completing a questionnaire. You pay with information.
Data, quality or completeness is the price
Is facebook free, or google or LinkedIn? It seems so, in fact, the illusion is created that these services are free, but you pay with your data. And these organizations in turn sell this data to advertisers to provide you with “relevant” advertisements based on your behavior.
Free webinar, free e-learning, free e-book? Let’s call it what it is? It’s sales, it’s marketing, it’s payment with your data. It’s anything but free! That is okay and is allowed, but be aware that you pay in a different way.
Mailinglist or registration
The most common tactic is that by purchasing such a service or product you must at least leave your e-mail address. Or possibly even more information yourself, such as the type and size of your organization. Or your position, so that they can filter on the people who can and are allowed to make a purchase decision. In this way, the door is open to be regularly “informed” about new developments. The price is therefore your information and permission that you give for advertising in the future.
They often want to keep the investment that a supplier makes in making a service available free of charge. After all, it is at the expense of the time and resources available to the customers who do pay for the service. Well, it was free! ” you will probably have thought yourself from time to time.
Teasers/ sneak preview
Many products and services that are made available for free do not contain all the elements. You only get an idea of what the possible value is. You are triggered by a small sample can of the newest flavour of coke. Two sips and it is finished and hopefully you have a taste for more.
Obviously, there is nothing wrong with these sales strategies. You are allowed to do this, but it is not free. You always pay in some way, by means of data, quality or completeness. It’s sales or marketing. If you are lucky you get value for yourself, if you are unlucky it has no value but you have paid.
Value for Value gives an extra choice
For these reasons, we have chosen to make our knowledge and content fully available to everyone in the near future. So without having to sign up for a mailing list. You don’t need to register. However, this is not free but without a predetermined price, which you determine yourself. You get an extra choice based on full transparency.
Price paid, value unknown
In a traditional situation you determine in advance on the basis of available information whether you consider a service or product valuable. If you assume that there is possible value, you are faced with the choice of whether the determined value (price) of the supplier based on your estimate could be worth it. You can then answer the question whether the service or product is valuable after payment and use. Price paid, value unknown.
Value known, price determined by you
In the Value for Value model, the process starts with the same information. You estimate whether the product or service could be valuable. You are then immediately able to investigate its value. And once you have established this, you can determine for yourself what the value represents.
Then it comes down to trust, paid with actually the price for the delivered value? That is the great unknown, but here too we have faith in people. You don’t have to determine the value every time or for every piece of content. Choose a time that suits you. That’s how you see it with people who donate to charity, who give money to a performing busker or share value to a podcast. At a time that suits you and the amount that you consider appropriate. Value for Value!